|
The system was developed by Epyx as the "Handy." Planning and design of the console was begun in 1986 and completed in 1987.[1] Epyx first showed the Handy system at the Winter Consumer Electronics Show (CES) in January 1989. Facing financial problems, Epyx sought out partners. Atari and Epyx eventually agreed that Atari would handle production and marketing, Epyx would handle software development. Atari changed the internal speaker and removed the thumb-stick on the control pad before releasing it as the Lynx two years later, initially retailing in the US at US$189.95. Atari then showed the Lynx to the press at the Summer 1989 CES as the "Portable Color Entertainment System", which was changed to Lynx when actual consoles were distributed to resellers.
However, Nintendo's new Game Boy was also introduced at the 1989 CES. At $109, it was 58% the price of the Lynx, without the color or custom chips. Nintendo had no problems supplying retailers with the Game Boy for the Christmas season while Atari only managed limited distribution of their Lynx by year's end.
During 1990, the Lynx had moderate sales but Nintendo's Game Boy continued to gain market share. In 1991, Atari relaunched the Lynx with a new marketing campaign, new packaging, slightly improved hardware, and a new sleek look. The new system (referred within Atari as the "Lynx II") featured rubber hand grips and a clearer backlit color screen with a power save option (which turned off the LCD panel's backlighting). It also replaced the monaural headphone jack of the original Lynx with one wired for stereo. The new packaging made available the Lynx without accessories, dropping the price to $99. Although sales improved, Nintendo still dominated the handheld market.
As with the actual console units, the game cartridges themselves evolved over the first year of the console's release. The first generation of cartridges was flat, but were designed in such a way as to be stackable. This design proved to be the most difficult to remove from either generation of console, and so a second design was introduced. This style, called "tabbed" or "ridged", used the same basic design as the original cartridges, with the addition of two small tabs on the cartridge's underside to aid in removal. The first, flat style, could be stacked on top of the newer cartridges, but the newer cartridges could not be easily stacked on each other, nor were they stored easily. Thus a third style, the "curved lip" style was produced, and all official and third-party cartridges during the console's lifespan were released (or re-released) using this style.
In May 1991, Sega launched its Game Gear portable gaming handheld. Also a color handheld, in comparison to the Lynx it had a higher cost, larger bulk, and lower battery life. However, the Game Gear was backed up by significantly more popular titles and consequently the market became dominated by Nintendo followed by Sega in a distant second and the Lynx in third.
In 1994, Atari shifted its focus away from the Lynx. As Nintendo's Super Nintendo and Sega's Genesis filled retailer's shelves, Atari refocused its efforts on its Jaguar console. A handful of games were released during this time, including Battlezone 2000. In 1996, Atari shut down its internal game development.
Telegames released a number of games in the second half of the 1990s, including a port of Raiden, a platformer called Fat Bobby, and an action sports game called Hyperdrome. At the end of the decade, Hasbro, the current owners of Atari at the time, released the rights to develop for the system to the public domain. Since then a number of independent developers released games into the new decade, like Championship Rally, CyberVirus, and Winter Games. Some of the late 90s/early 2000s games were under development by other companies at one time, but rights to the game programs and all of the existing code was bought and finished by other developers.
|
|
|